[Free pdf] The Strategy of Desire






 | #248148 in Books |  Ernest Dichter |  2012-09-05 | Original language:English | PDF # 1 |  9.02 x.70 x5.98l,1.02 | File Name: 1614273472 | 314 pages

 | The Strategy of Desire

2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practic...


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